Founded in 2010 by London designers Carl Clerkin and Ed Ward, All Lovely Stuff is a unique home ware manufacturer that produces its own designs. Working with friends and other designers, the two develop beautiful and useful items -- with a special focus on good, practical design for everyday use. Details are important, as is humour and the pieces are designed to put a smile on your face. All Lovely Stuff hopes that its charming products will inspire affection, helping to increase longevity. Although loveliness is at the core of what these designers believe in, their products are also developed to be useful, high in quality and ethically responsible.

"We're working hard to bring you something really lovely. There'll be products for all parts of the home, but we are obsessed about the lovely bit. If something is truly all lovely stuff then you are going to keep hold of it -- and that's much better for all of us".