Haidée Drew graduated from London's Royal College of Art in 2007, after which she set up a design practice specialising in interior accessories. Her collections have a visual dialogue with the past. Inspired by historical collections, she creates functional design with a sense of nostalgia whilst retaining a strong contemporary aesthetic and timeless feel. A love of decorative arts and fascination for familiar objects inspires "Everyday Extravagance", an enduring theme at the heart of each collection.

Process and materials are as important as aesthetic, with products realised through a unique combination of Craft and Technology. This meeting of methods is utilised to create small personalized batches for a hand crafted sensibility with all objects hand-assembled and finished at Sugarhouse Studios in East London.